What is Kakoli Furniture and Where to Buy it?

The digital world is unpredictable, and no one can ever predict what will become the next viral sensation. We have already witnessed some viral reels that have made people or brands rise from ashes to the zenith. Kakoli Furniture is one of those brands that gained global attention overnight. One simple promotional video created by owners and released on social media turned into a huge trend, reaching millions of people in Bangladesh, India, Pakistan, and several parts of South Asia.

​The video set an example that if something goes viral in the digital world, the quality doesn’t matter. It didn’t just become a viral sensation, but people used the video to create memes, and the humorous content with a catchy slogan gave people a moment of laughter at a time when the world was dealing with the second wave of COVID-19. If you were active on social media, especially at the time when the video was released, chances are there that you must have come across this viral reel of Kakoli Furniture, and if not, we will explain what is Kakoli Furniture and how it reached the masses, giving a golden chance for the store to grow.

​What is Kakoli Furniture?

​Before getting into the details on how the furniture reel got viral, let’s first know about the store.

​Kakoli Furniture is a small furniture store and was started by the family that were in business in Gazipur, Bangladesh, roughly 60 kilometres from the capital city of Dhaka. The store was started by Haji Abul Kashem, who expanded his business from a small timber shop to a furniture showroom. Gradually, the shop turned into a local brand, and later, SM Sohel Rana, the son of the founder, took over the role of promoting the brand and expanding the business.

​He focused on marketing and advertising the brand to attract more customers and came up with the company’s motto, “Dame Kom, Mane Bhalo, Kakoli Furniture,” that translated into “Low Price Means Good Quality – Kakoli Furniture.” This phrase later became the identity of the brand as well as the main attraction of the viral reel.

​The Origin of the Viral Reel

​The most peak time of Kakoli Furniture started in April 9th, 2021, when the furniture store posted a commercial video on their Facebook Page featuring a simple and humorous scene. The video had a family visiting the furniture shop and two girls were jumping on sofas and mattresses of the shop and rocking in chairs while constantly chanting the slogan of the brand “Dame Kom, Mane Bhalo, Kakoli Furniture.”

​There was another part of the video where a couple discusses the sofa set they have just purchased. The wife asks the husband about the sofa set and how she wants a sofa only from popular brands. Her husband then explained that the quality of the Kakoli Furniture shop is of great quality of the furniture they make. The wife then asks what is special about the sofa, and the husband is seen scratching his head. The wife then says the slogan,  “Dame Kom, Mane Bhalo, Kakoli Furniture.”

​The fact that the video was not shot by any professional and was below average in quality, with mediocre acting, made it even more appealing.

​The moment the video was made available online, it became a hit by spreading rapidly across all social media platforms. In a very short time, it gained over a million views with thousands of reactions, comments, and shares. The video was so eye-catching that memers took advantage of it and started making edits in humorous ways. Several memes started circulating online that had the name and slogan of Kakoli Furniture. This very edit in different ways resulted in the brand becoming a viral sensation online.

​Role of Social Media in the Success of Kakoli Furniture

​The way the viral video became an overnight sensation and made Kakoli Furniture a brand not only known in Bangladesh but also in the neighbouring countries shows what social media is capable of doing. It broke the common notion that to become a hit among the masses and viral, one needs to spend good money in scripting and shooting the video. The video was shot on a mobile with no budget, but the organic sharing made it shoot to fame in no time.

​The way social media users found it hilarious added to its popularity, and from the Facebook page, it made its way to YouTube, Instagram, TikTok, and other meme pages. The result was overwhelming for the brand too, as it was shared in millions with even friends and families sharing it with each other, but the major contribution was made by the memes page.

​Memers started making memes featuring this video with celebrities, public figures, and even common people for their personal entertainment. This act made the Kakoli Furniture more famous and trending on the internet. However, travelling from Bangladesh, it did reach other countries, but it made its significant impact in West Bengal because of the Bengali speaking public, who understood the meaning of the slogan instantly.

​The owner of the Shop, Mr. Rana, said that he didn’t expect the video to go viral and become a sensation, and was equally surprised by the response.

​How Kaoli Furniture Set A Trend of the Internet Meme?

​The internet, as we all know, is a strange place, and in an unpredictable way, no one knows what will become the next sensation. The video of the Kakoli Furniture set an example showing uniqueness catches attention and becomes a trend in the world of meme. The video, though shot on a low-quality camera, caught the internet with fire in specific regions, and memers found a great way to even showcase their talent.​

Even the memes made using the video gathered millions of views and thousands of likes, becoming a trend. From Deepika Padukone to BTS, memers left nothing famous from using the video and turning it into a funny meme. It was just a unique yet hilarious video where everything in it becomes relatable and funny.

​Not just memes, but songs, parodies, and even remix versions of the slogans were released online, becoming a trend and also strengthening the identity of the brands. Slowly, it reached the forums for online discussion for people who didn’t get the meme and wanted to understand it.

​One online video leading to meme subject, and leading to songs and parodies, shows how the world of the internet works. No one can predict the next viral sensation, but once it hits the algorithm right, even low-quality videos can become a trend.

​Impact of the Video on Kakoli Furniture

​What started as a promotional video resulted in a trendy topic for meme and parody songs, but even after being received as a joke and a hilarious slogan, it did wonders for Kakoli Furniture. The video increased the visibility of the shop locally, and it started getting new customers, some for shopping and some just wanted to visit out of curiosity.

​As per some reports, Kakoli Furniture’s new product gained popularity made it a hit among the local public to an extent that the owners opened multiple outlets, including Mawna Chowrasta in Gazipur, Dhopakhola in Mymensingh city, and Bhaluka in Mymensingh. These outlets were also well-received by the local customers, and they received a great number of customers. There was even news of opening a new outlet of Kakoli Furniture Kolkata.

​How is Kakoli Furniture is Doing At Present Time?

​After receiving an overwhelming response on the video and becoming a trend, Kakoli Furniture did well, and several outlets were opened in different parts of the country. However, things went downhill, and the owner became the victim of fraud from his own relatives. The present-day situation has gotten worse, and the chairman of the company, SM Sohel Rana, has said that Kakoli Furniture is on the verge of destruction.

​As per MR. Rana, his sister, and his sister-in-law have been stealing the money, vehicles, and other assets from the company, and due to this, the company is now facing issues today. The irregularities in the fund and constant fraud have resulted in the bank loan of about 2 crore taka and a liability of 1 crore taka. All these have taken a toll on the owner’s mental health. The entire brand is now being a subject of court cases and internal disputes, leading to its destruction.

​This entire thing shows that despite becoming a sensation, reaching the masses overnight, and the sudden fame doesn’t guarantee long-term success, and people need to be mindful and careful while making financial decisions and leaving the management of finances in the wrong hands.

Final Words

​The story of Kakoli Furniture displays how amazing the internet works and how it can make a brand or a person an overnight sensation. A simple promotional song shot in a low-quality video reached the masses and appealed to them with its hilarious elements. It also did wonders for the brand as it became a household name in Bangladesh, and people visited the store either to make a purchase or out of curiosity. However, it also shows that if the fame is not handled well can also result into destruction.

​FAQs

​Where is the Kakoli Furniture located?

The first store of Kakoli furniture is located in Ghazipur, Bangladesh, and a few other outlets were also opened after the success of the brand through the viral video, including in  Mawna Chowrasta, Dhopakhola, and Bhaluka.

​What is the meaning of Kakoli?

The meaning of Kakoli is cuckoo in Bengali, referring to the melodious voice of the bird.

Why has Kakoli Furniture become famous?

A promotional video featuring a family going for furniture shopping and using the catch slogan “Dame Kom, Mane Bhalo, Kakoli Furniture” became viral, making the shop famous.

​Who is the owner of the Kakoli Furniture?

The store was started by Haji Abul Kashem and is now taken over by SM Sohel Rana as the chairman of the brand.

​What is the common name of Kakoli?

The common name of Kakoli is cuckoo, a bird.